This is one I have seen a lot. Frustrating.
Usually it is simply a matter of athletes (or fitness enthusiasts) coasting on their gifts (be it athletic ability or high metabolism) and instead of thinking, "If I cleaned up my nutrition, think how much BETTER I could be" they rest on, "Why eat better if I can eat crappy and be as good as I am right now?"
Check out this article. Good perspective:
http://www.sportsnutritionhq.com/the-crappy-eater-exception/
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